The White Rose Company aims at creating romantic visuals for those in love! Creating your story just as you feel it. It is my heart’s desire that inner beauty and worth will be discovered by all young women who go through any experience with The White Rose Company. 

Firstly, let me start by saying that I am SO glad you have found me! I'm absolutely humbled that you have taken a moment of your time to get to know a little more about The White Rose Company!! 

Behind the lens

xoxo, Cass

 You guys, Ive been married for 8 years!! I planned my dream wedding, I experienced the dress shopping and all the joyful moments in between! I know that feeling of having an ‘amazing wedding photographer’ and I'm here to be yours! To wipe away tears, help with your veil and of course capture those candid in between moments that count!

I may or may not get all teary eyed as you vow to love one another for the rest of your lives!

I’m a mom of two crazy but beautiful kiddos, wife & an avid traveler and am originally from South Africa! Im an introverted extrovert with a bubbly personality! I freaking LOVE what I do! No really, I absolutely LOVE my job!! I LOVE love.

owner & creator of the white rose co.

I'm cass!


Hey there!


Although I have lived in the USA for over 12 years, I have an ‘accent’, an accent most people guess to be from England or New Zealand lol but I am South African. I often joke with my clients that I am an American with a South African accent.


I live on a little island on the east coast of Florida and love spending evenings at the beach with my hubby and kiddos. I love going out on the boat, and going for short runs whilst my kiddos are in school.


Im known to be the one searching for ice cold lemonade during summer wedding receptions. 


I absolutely love traveling and dreaming of capturing more destination weddings. 


The White Rose Company was formed and my true vision started to form with this business! 
White- symbolising pure, clean, fresh, elegant and Rose- beautiful, timeless, romantic and soft


Our precious Carlee Rose was born and this is the year I made my first photography business official ‘ Cass Lo Photography’


Our sweet Callum Reid was born and my love for photography grew whilst capturing his first year pics. Started my ‘unofficial’ photography business.


Planned our destination wedding in South Africa, and honeymooned in Bali


He proposed to me whilst cage diving with great white sharks in South Africa.. Eek! He bought me my first dslr which was a canon rebel xt. I used this to capture awful (which I thought were beautiful) pics of my engagement ring and thus my love of photography began.


Moved to Florida with my high school sweetheart from South Africa


Travelled the UK, worked in Scotland and England with my now hubby and started out capturing our adventures on an old poor quality point and shoot


My first point and shoot camera I used to document travels 


I first fell in love with photography during our travels around the world. From South Africa to England, Bali, and beyond. Who would've thought it would turn into a business!

from south africa to south florida, and a few stops in between

the white rose co

The timeline


inquire about your date today!

are you ready?


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